Privacy policy
We Value Your Privacy
Shopping online requires trust, and we take that seriously. This Privacy Policy sets out in plain language exactly what personal information we collect, why we collect it, how we use it, and what rights you have.
If you have any questions after reading this policy, please reach out to us at info@lofifo.com. We are happy to help.
Sold by Lofifo, 3089 Fontana Court, Burlington, Ontario, L7M 2M1, Canada. Email: info@lofifo.com. This Privacy Policy describes how Lofifo collects, uses, discloses and protects your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us, together referred to as the Services.
When we say you or your, we mean any person who uses or accesses our Services, customers and website visitors alike.
Lofifo is the organization responsible for the personal information described here. We process it in line with PIPEDA and applicable provincial privacy law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements or operational needs. Any updates are posted on this page. Where the law requires it, we will give you additional notice.
How We Collect Your Personal Information
We collect personal information from a number of sources, based on how you interact with our Services.
Information You Provide Directly
You may give us personal information including:
- Contact information: name, address, email address, phone number
- Order information: billing and delivery addresses, purchase details, payment confirmation
- Account information: username, password and other security related details, where applicable
- Customer support information: messages, emails or enquiries you send us, including any photos you attach
Information Collected Automatically
When you visit or use our website, cookies, pixels and similar technologies may automatically collect information such as:
- Device and browser information
- IP address and network details
- Pages visited and actions taken on the website
- Approximate location derived from your IP address
Information From Third Parties
We may receive information from third parties that support our operations, including:
- Shopify, which powers our online store
- Payment service providers, who process payments and related billing information
- Marketing and analytics partners, who help us see how customers engage and how our adverts perform
We do not see or store your full card number at any time. Card details are entered directly into our payment provider's systems and handled entirely by them.
How We Use Your Personal Information
1. Providing Products and Services
We use your personal information to:
- Process and confirm payments
- Fulfil, dispatch and deliver orders
- Keep you updated about your order
- Manage returns, refunds and exchanges
- Provide customer support
- Look after customer accounts where they exist
Our lawful basis for this is performance of a contract with you, or the equivalent under applicable law.
2. Marketing and Advertising
If you have given consent, your personal information may be used to:
- Send promotional emails or SMS messages
- Show relevant advertisements on our website and on third party platforms
- Understand customer preferences and improve marketing effectiveness
You can unsubscribe whenever you like. While an order is active you will still receive order and tracking emails.
3. Security and Fraud Prevention
We also use personal information to keep the shop secure and to find, investigate and prevent fraud and abuse.
4. Legal Obligations
We may use personal information to meet accounting, tax, and legal obligations.
Our Lawful Basis at a Glance
We use information to fulfil orders, meet legal duties, prevent fraud, and send marketing only if you have opted in.
| Purpose | Why we use it |
|---|---|
| Processing, packing and delivering your order | To fulfil your order |
| Order confirmations, dispatch notices and tracking | To fulfil your order |
| Returns, refunds, exchanges and support | To complete the order and meet legal duties |
| Fraud screening and prevention | To protect the shop and prevent fraud |
| Marketing emails and texts | Consent |
| Analytics and advertising measurement | Consent |
| Accounting and tax records | To meet legal duties |
Cookies
We use cookies and similar technologies to operate our website, remember your preferences, analyse traffic and support marketing activities. Some third parties also place cookies for analytics or advertising purposes.
| Provider | Type | What it does |
|---|---|---|
| Shopify | Strictly necessary | Keeps your cart and session working, secures checkout and prevents fraud. Set automatically, as the site cannot function without it. |
| Google Analytics | Analytics | Measures how many people visit, which pages they view and how they move through the store. Set only with your consent. |
| Google Ads and Google Tag | Advertising | Shows whether an advert led to a purchase and lets us show relevant adverts. Set only with your consent. |
| Meta Pixel | Advertising | Measures advert performance and allows us to show relevant adverts on Facebook and Instagram. Set only with your consent. |
| Email and SMS platform | Functional | Lets us recognise you to send basket reminders and the marketing you signed up for. Set only with your consent. |
Essential cookies run the cart and checkout. Analytics and advertising cookies are set only if you accept them. You can change that choice in the footer cookie settings or in your browser. PIPEDA requires us to be open about this, and you can withdraw consent at any time.
How We Share Your Personal Information
We share personal information only in limited situations, like:
- With the service providers behind our payments, delivery, IT, analytics and customer support
- With marketing and advertising partners, where you have consented
- When required by law, or to protect our rights, property or safety
- In connection with a business transaction such as a merger, acquisition or restructuring
Your personal information is never sold to third parties.
International Data Transfers
Some providers process data outside Canada. We require the same care we use here through contracts with those providers.
Where data is processed abroad we use contracts that require the same care we use here.
Data Retention
We keep personal information only so long as we need it to:
- Process orders and returns
- Maintain customer accounts
- Comply with legal obligations
- Resolve disputes and enforce agreements
We keep order records for as long as tax and accounting law requires, support emails until your request is resolved and then delete or archive them, and marketing details until you unsubscribe.
Your Rights
You may ask us to:
- Access a copy of the personal information we hold
- Ask us to correct inaccurate information
- Withdraw consent for optional uses including marketing
- File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca
To exercise any of these rights, please contact us at info@lofifo.com with the subject line DATA REQUEST. We may need to verify your identity before responding. We respond within one calendar month and there is no charge.
Complaints
You may complain to us first at info@lofifo.com. You may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.
Children's Data
We do not direct this shop at children under 13 or knowingly collect personal information from children. If you believe a child has shared personal data with us, please tell us.
Security
Our website runs over encrypted HTTPS connections with a valid SSL certificate, and payment data is handled by PCI DSS compliant providers. Access to customer data within our team is limited to the people who need it to fulfil orders and answer support enquiries.
While we take reasonable measures to protect your personal information, no system is completely secure and we cannot guarantee the absolute security of information transmitted to us. If you create an account, you are responsible for keeping your login credentials secure.
Third-Party Websites
Our Services may link to third party websites whose privacy practices, content and security are outside our control. Please read their privacy policies before sharing personal information with them.
Contact
If you have any questions, email info@lofifo.com. We are happy to help.
- Store Name: Lofifo
- Sold by Lofifo, 3089 Fontana Court, Burlington, Ontario, L7M 2M1, Canada. Email: info@lofifo.com
- Warehouse Address: Unit 2, Fellgate, Morecambe LA3 3PE, United Kingdom
Customer Service: Monday to Friday, 8:00 am to 6:00 pm | Saturday and Sunday: Closed
We aim to respond to all enquiries within 24 hours. You can also reach us through our Contact Us page.